Web2.0 and the effect on life style
Name:Li Hui Student ID: s08217
Research paper supervisor:Dr.Sekou Conde
Minzu University of China
2008-2009 Academic Year
Abstract
Web 2.0 is an emerging catch phrase and the applications associated with it shocked the traditional life. But what is web2.0 and how it affects our traditional life? This article discusses what is web2.0, from its foundation, principle and application. And then it discusses how it effects our traditional life style on life, work and education. The impact of Web 2.0 is not limited to the Internet online, those exciting applications and procedures would even comprehensively change how we work and live. The paper draws on a wide range of sources including published journal papers and news comments both of then including English and Chinese. And what’s more, user opinions expressed in forums and internet survey report by CNNIC are paid more attention on. It mainly uses content analysis, example analysis and figure analysis.
Key words: web2.0 life style work education
Introduction
When it came to 2003, the internet develops to the web 2.0 times. More and more people like to use web2.0 applications, such as blog, SNS websites, RSS and so on. And the web2.0 effect a lot on the society and effect on and change the daylilies. So what is web2.0, why so many people like to use web2.0 applications, and how web2.0 affects people’s daily life?
This paper explores the WEB2.0 issue and its effect on life style. It is built from two main sections:
1 WEB2.0 review. Including that what is web2.0, Web 2.0 Technologies, and web2.0 applications
2 web2.0 effect on life style, including everyday life and politics life, on education and on work. And what’s more, it will include some problems for web2.0.
Web2.0 review
Web2.0 is a hot topic. The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. The dot-com collapse marked some kind of turning point for the web, that is web2.0.
Before discussing that what web2.0 is, the foundation of web2.0 is necessary to discuss.
The phenomenon WEB2.0 is a result of the following combinations:
First, The internet maturity and development over the last decade.
Second, One billion people around the globe now have access to the internet; mobile devices outnumber desktop computers by a factor of two[1].
The third, the software sectors attempt to build a new positive apprehension, after the dotcom bubble burst, at fall 2001[2].
Despite it spopularity, not all internet applications are 2.0; most of them are not. But slowly, step-by-step, more WEB2.0 principles are combined as components of internet solutions, setting the de-facto Internet standards of work.
What is web2.0?
Currently there is no set standard as to what Web 2.0 actually means, implies or requires. It means different things to different people.
According to Tim O'Reilly, founder of O'Reilly Enterprises, "Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform."[3] It pays more attention on the participative nature of the Internet platform and the capture of network communication.
Singel quotes Mayfield, a CEO of a software WIKI Solutions Company: “Web 1.0 was commerce. WEB 2.0 is people’’[4].McLean suggests:” WEB 2.0 is the catch-all descriptor for what is essentially much more dynamic Internet computing’’[5].Weinberger defines the phenomenon as an establishment of ‘‘open architecture, its lowering of the barriers to publishing, the ease with which people can connect ideas, the increase in available bandwith and compuring power’’. Weinberger, as oppose to O’Reilly, does not speak about a revolution, but rather about an evolution of ideas rose in the past[6].
Thought to different people, what is web2.0 that is different. Just as O’Reilly has stated, WEB 2.0 does not have a hard boundary, but rather, a gravitational core[7]. Such as, we can see that the conception of web2.0 stated by different people have the same core. The core, a set of principles which are similar but not identical, imply on several aspects of the Internet industry, starting from the way software is developed, through marketing, content development and day-to-day operations. The principles are described in a wide range of papers[8].
In this paper, these principles are described, emphasizing those principles, which are connected to use internet in our daily life:
1) WEB as a platform.
That means that The WEB should be treated as a platform and not as a main application. WEB 2.0 applications should be treated as channels only. It provides the channels for people to use; it can use the platform of internet to reach out to the thousands of millions of people who can access to internet.
In web2.0, companies understand and instill the concept of ‘‘WEB as platform’’, and sell the channel what is services in fact through which people purchase the content, including among others: Amazon, eBay and Napster ,xiaonei(it is web2.0 company in china).the company in web1.0,Netscape,even though, it seemed to be a channel, tried to dominate via content, and standards, and therefore cannot be regarded as a WEB2 implementer. The company, Such as xiaonei, it provides a platform for student in university, on which students contribute the contents to it and the students have the right of initiative.
In this platform, it mainly provides service, not packaged software. Compared with software, service is more continent for users. It can reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.
Such as Google, it began its life as a native web application, never sold or packaged, but delivered as a service, with customers paying, directly or indirectly, for the use of that service. None of the trappings of the old software industry are present. No scheduled software releases, just continuous improvement. No licensing or sale, just usage. No porting to different platforms so that customers can run the software on their own equipment, just a massively scalable collection of commodity PCs running open source operating systems plus homegrown applications and utilities that no one outside the company ever gets to see.[9]
2) Harnessing Collective Intelligence[10]
The central principle behind the success of the giants born in the Web 1.0 era who have survived to lead the Web 2.0 era appears to be this, that they have embraced the power of the web to harness collective intelligence. It emphasizes content creation by users.
Such as Amazon, it sells the same products as competitors such as Barnesandnoble.com, and they receive the same product descriptions, cover images, and editorial content from their vendors. But Amazon has made a science of user engagement. They have an order of magnitude more user reviews, invitations to participate in varied ways on virtually every page--and even more importantly, they use user activity to produce better search results. While a Barnesandnoble.com search is likely to lead with the company's own products, or sponsored results, Amazon always leads with "most popular", a real-time computation based not only on sales but other factors that Amazon insiders call the "flow" around products. With an order of magnitude more user participation, it's no surprise that Amazon's sales also outpace competitors.
It used more obviously in the companies born in web2.0 era. They pick up on this insight and extend it even further, are making their mark on the web.
The typical companies in web2.0 era, all of them reflect this principle. such as Wikipedia, an online encyclopedia based on the unlikely notion that an entry can be added by any web user, and edited by any other, is a radical experiment in trust, applying Eric Raymond's dictum (originally coined in the context of open source software) that "with enough eyeballs, all bugs are shallow," to content creation. Wikipedia is already in the top 100 websites, and many think it will be in the top ten before long. This is a profound change in the dynamics of content creation! In china, the typical web2.0 company reflect this principle, is baidu encyclopedia, it is the same with Wikipedia. It also uses the power and intelligence of ordinary people to edit the contents.
Recently, it becomes a new web2.0company and the contributors called yiyaneer. The contributors are all volunteers they translate other language articles into Chinese to let more people to read the excellent articles or some cutting-edgearitcles. Such as the articles in the famous Journals: The Economist.
3)Active participation of users
This principle is connected [...]
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